FDCI WIFW

As the Fashion Design Council of India (FDCI) gears up for its ready-to-wear fiesta, the Wills Lifestyle India Fashion Week Spring-Summer 2015 from October 8-12, being a forward thinker it is making strides in the digitalization arena too. Sensing that IT has a fundamental impact on society, the FDCI has launched the Wills Lifestyle India Fashion Week app for iPhone and Android, which will have a transformational impact on the event’s popularity. As an advancement in the means of effective communication, the app for the FDCI Wills Lifestyle India Fashion Week aims to connect designers with myriad visitors at the event. Interestingly, visitors can follow designers at the event, thereafter, designers and the FDCI can broadcast information to them. The app serves as a dedicated channel of communication for the stakeholders of the event. The FDCI is hoping to harness dividends of speeding up information dissemination through its innovative ideas by using the power of IT, which has emerged as a robust market force.