MAD Conference

Official application for the first mobile conference in the South East Europe, held in Zagreb, Croatia, 20 November 2014!At ClickAttack and OMD we are well aware of the continuous ascent of mobile advertising - facts as figures are backing it up. Predictions that mobile advertising will hit over $41 billion in 2017, combined with the fact that the number of mobile devices and the time users spend on them is exponentially increasing, paint an image of a future that simply cannot be ignored. This is the big picture we want regional advertisers and publishers to see. We want to show them the immense potential of mobile to drive the increase of mobile advertising in SEE region.That’s why we are organizing the MAD conference. We want to introduce global trends to local marketing experts by presenting case studies and winning strategies from the leading markets, and illustrate the potential of mobile advertising by doing so.Our ultimate goal is to help create a live and vibrant mobile advertising market in this region.The conference will be attended by relevant players in regional marketing: those that manage marketing budgets. We will be welcoming marketing managers from major companies and brands, heads of digital in regional marketing agencies and other regional influencers.MAD Conference is organized by ClickAttack and OMD.Note: Continued use of GPS running in the background can dramatically decrease battery life.