truStripes - Barcodes made fun

Unlike any other app where you can scan barcodes to find the best prices in your whereabouts, truStripes does not focus on selling but on providing an extended and social consumer experience.Its main feature allows you to "snack-in" every product you eat or drink by scanning its barcode. The user who snacks-in a product for the first time worldwide is recognized as its Discoverer and the one who has the most snack-ins in the past 60 days becomes its Ambassador.The value of truStripes lies in allowing the user to see beyond the simple stripes of a barcode, revealing the true essence of each product based on what other consumers feel about it.