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How To build Brand

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1.9
类 型:
教育学习
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37
大 小:
18.25MB
时 间:
2017-03-13
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其他
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How To build Brand
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This course is designed to provide you with a systematic way to:• Clearly define the Brand so that it is compelling and credible to your key Target Audiences.• Create a Brand Identity that all key internal Constituencies can agree on and work from.• Increase the Reputation, Image, perceived Value and Brand Awareness of your CompanyTake this Branding Your Business course and learn how to build a brand for your business.*YOU ARE GOING TO GET FROM THIS COURSE*• Over 35 lectures and 2 hours of content!• Decipher Your Brand Archetype• Turn Your Employees into Brand Ambassadors• Communicate Your Brand Archetype to all key Stakeholders• Establish Trust & Resonance with Your Key Target Audiences• Monitor and Assess the Strength of Your Brand Continuously *WHAT YOU WILL LEARN* ✔ Who are we? ✔ What this course is all about ✔ What is a Brand? What are Archetypes?✔ Archetypes Explained ✔ The Caregiver ✔ The Creator ✔ The Explorer ✔ The Innocent ✔ The Jester ✔ The Lover ✔ The Magician ✔ The Outlaw ✔ The Regular Guy ✔ The Ruler ✔ The Sage ✔ The Warrior / Hero ✔ Discover your Personal Archetype ✔ Complete the following survey to discover your Organisational Archetype ✔ Employee Survey: ✔ Turn Your Employees into Brand Ambassadors ✔ Motivational Intelligence - Emotivators ✔ Intro to Marketing to your Archetypal clients including the Caregiver Consumer ✔ Marketing to the Creator consumer ✔ Marketing to the Explorer Consumer ✔ Marketing to the Innocent Consumer ✔ Marketing to the Lover Consumer ✔ Marketing to the Magician Consumer ✔ Marketing to the Jester Consumer ✔ Marketing to the Outlaw Consumer ✔ Marketing to the Regular Guy ✔ Marketing to the Ruler Consumer ✔ Marketing to the Sage Consumer ✔ Marketing to the Warrior / Hero Consumer ✔ Monitor your Organizational Archetype *FEATURES*• Lifetime access to 35 lectures • A community of 1500+ students learning together! • Watch courses on the go: video lectures, audio lectures, presentations, articles and anything inside your course.• Watch courses in offline: Save courses for offline viewing so you can watch them while you're on a plane or subway! *WHAT PEOPLE ARE SAYING ABOUT THIS COURSE*"Great lesson. If you've ever taken a creative writing class or have taken a basic psychology course, than you're familiar with Jungian Theory and Archetypes. I loved this course and have already thought of at least 3 different ways to tweek my branding per my brands archetype. Makes sense to me. I highly recommend this course to anyone."-(Michelle Griffin) ★★★★★"Really great course - thoroughly enjoyed it. The creators are clearly very knowledgeable, but they break the information down into management chunks that are easy to digest. Looking forward to learning more! Thank you!"-(Cerries Mooney) ★★★★★"Prior to taking this course, I had some understanding about my personal and organizational archetype. However, after the course completion I feel I am in a position deliver a true brand identity. Excellent course!!"-(Vishal Sharma) ★★★★★Instructed By : Dr Nikolaus Eberl | Herman Schoonbee Install the "How To build Brand" app now and join over 2,000,000 people who are already learning on Udemy.

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