aWorkbook

aWorkbook gives you unmatched flexibility to customise and publish multiple digital catalogs. The aWorkbook solution gives product teams, sales reps and customers clear visibility on your product range at key planning and sales points in the calendar. With aWorkbook you can save money on print and product samples, streamline the range planning process, encourage better selling, tell brand and product stories and capture orders accurately using a size and variant grid.

“We’ve broken down our range into separate catalogues, creating one aWorkbook catalogue for each market due to varying pricing structures, imagery and brand promises from market to market. In some markets it’s more relevant to show certain attributes. aWorkbook lets us do that so we can slice and dice our assortment for each market. For example some markets are more interested in showing silhouette, colour or perhaps price point ranges. aWorkbook gives us the flexibility to approach it for each market.” Customer

• Save time and money
• Sell more and better
• Plan ranges and assortments simply
• Tell brand stories with rich media
• Ensure accurate order capture
• Achieve low cost global coverage

Empowered and better prepared sales teams aWorkbook empowers the field sales team, equipping them with the right tools to best prepare for each sales call. It is truly mobile, working offline where internet connectivity is poor. It gives field sales people a powerful and flexible means to engage and respond to each customer from within the app itself. It’s a powerful sales support tool adding tremendous incremental value during the sales cycle, and saving valuable sales time at critical points in the year. With aWorkbook sales representatives are better prepared for customer meetings, using preloaded suggested buys to focus the product range down to an assortment specifically for each customer call.

Dynamic digital catalogues Complete product ranges of thousands of items can be loaded into aWorkbook, allowing for easy browsing of colour or other variants, styles, sizes and related campaign assets such as videos and product or lifestyle photography. Direct links between products and stories means better up sell and cross sell. Additional reference data, product fact sheets, sizing and merchandising guides can also be loaded into the system, creating a one-stop hub of all product and brand materials. Data, photos and videos are easily imported into the system using simple data templates and it scales to handle virtually any sized business.

Scalable, powerful and flexible aWorkbook lets you browse, refine and select assortments from the full product range, generate PDFs of selections made and capture orders within the app for email submission. This means merchandisers, sales representatives and buyers can easily access the latest information and be prepared for customer calls, range showings and buying meetings. aWorkbook allows headquarter staff to easily and regularly make unlimited updates to materials and distribute these to users. For example updating product specs, availability, colours, price changes and more.

Accelerate time to market Some customers are using aWorkbook for pre-season selling - accelerating time to market, loading early drawings and simulations into aWorkbook and getting these out early into the field for the customer to react to, and while products are still in development.

Better buying For buyers, aWorkbook helps improve the buying and ordering process by allowing the buyer to create a more balanced buy, ensuring the right mix of colours, silhouettes, sizes and items for their Open to Buy. In addition, the buyer can place an order from within the app, and create a PDF of their assortments for future reference.